"Optimize your sites."
Search engine optimisation (SEO) is the process of structuring a website to increase its ability to be found, read and indexed by search engines, helping to ensure your website can be seen and visited by users.
In general, the earlier (or higher up the page) and more frequently a website appears in the search result's list, the more visitors it will receive from search engine users.
SEO considers how search engines work, the key phrases people use when searching and which search engines are preferred by their targeted audiences. These internal and external aspects of a website design are adjusted to achieve high search engine results on specific keyword and key phrase searches. Although high search engine optimisation results can never be guaranteed, the chances of your site being seen and visited can be increased dramatically through the use of professional and successful search engine optimisation skills such as web design, copywriting, web development and analysis.
There are 5 essential steps to effective SEO:
• Definition of keywords and phrases
• Search engine preparation
• Development of suitable page content
• Navigation and structure
• Establishing link popularity
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